Atlas / Personal and computer-use agents / Instinct
Instinct
AI Market Atlas · by Pro Pluribus
Spear Street Technology (San Francisco)
The breakout personal agent: invite-only, $1B Series C at $10B (28 Sep), four times its value a month earlier.
Testers have raised privacy and security concerns about how much access it takes and about its terms of service.
Same job, different name: ≈ Meta Muse ≈ Grok Bot ≈ Gemini Spark ≈ OpenClaw (self-hosted).
What it offers
Main offerings
- Instinct assistant
- A personal agent you text or call. It connects to your email, messages, screen, audio and location, then uses a phone and computer the way a person would: booking, paperwork, follow-ups.
- Proactive outreach
- Texts or calls you unprompted to keep things moving. Added its own email addresses and outbound phone calls in September.
- Access
- Invite-only. Founded by Noah Shinn, formerly a research scientist at Sierra.
Recent news
- Instinct raises $1B Series C at a $10B valuationValuation quadrupled in about a month; Sequoia, Benchmark and Coatue invested.RuntimeWire ↗
- Axios: the personal-assistant race is on, with Instinct alongside OpenAI, Meta, Apple and GrokInstinct is now named with the largest labs in the consumer agent raceAxios ↗
- Instinct and Meta's Muse both add the ability to make phone callsThe two leading consumer agents are converging on the same features, head to headTechCrunch ↗
- Instinct reportedly in talks to raise $1B at a $10B valuationIts valuation would quadruple within weeks of launchPYMNTS ↗
- Viral AI startup Instinct has raised $350M at a $2.5B valuationThe founder went public the same day, and the invite-only user base has passed 100,000TechCrunch ↗
- Instinct's powerful assistant raises privacy and security concernsTesters flag its broad access to email, screen, audio and location, and its terms of serviceTechCrunch ↗
Compiled from public sources by Pro Pluribus; updated 16 Oct 2026. General information, not advice. Company names and logos belong to their owners and are used to identify them, without affiliation or endorsement. Terms