Atlas / Creative and media / Luma
Luma
AI Market Atlas · by Pro Pluribus
Luma AI
Ray video models, known for realistic physics.
What it offers
Main offerings
- Ray3.2 · Dream Machine
- Video generation.
Recent news
- Luma launches Variants: one ad resized and translated for every placementMoves Luma into ad-production workflows for agencies and brands.Luma AI ↗
- Luma releases the Ray3.2 video model and APIFrame-by-frame directorial control built with entertainment, ad and gaming creatives.Luma AI ↗
- Luma AI named to the CNBC Disruptor 50 list at #35Recognition following its Saudi-backed $900M raise and push into Hollywood production.CNBC ↗
Compiled from public sources by Pro Pluribus; updated 16 Oct 2026. General information, not advice. Company names and logos belong to their owners and are used to identify them, without affiliation or endorsement. Terms