Meta Muse

The scale leader in consumer agents: top of the app charts with about 2.2M daily users, despite privacy and security criticism. Paid Muse Wonder model added.

What it offers

Muse app

Email, calendar, forms, shopping and payments in a secure virtual machine. Free, $20 or $100 a month.

Recent news

• 12 Oct 2026Meta debuts Muse Wonder model, gated to paid tiersA test of whether users will pay for a stronger agent model ($20 and $100 tiers).CNBC ↗
• 7 Oct 2026Muse tops app charts with about 2.18M daily active usersThe fastest consumer agent adoption so far; retention is the open question.CNBC ↗
• 6 Oct 2026TIME: Muse builds profiles of users and their non-user contactsMeta did not dispute the findings; promised encryption of Muse data is not yet live.TIME ↗
• 22 Sep 2026Meta's Muse drags down bank, insurer and travel stocksInvestors price in agents that switch providers for users, a threat to businesses that rely on consumer inertiaBloomberg ↗
• 21 Sep 2026Amazon blocks Muse from its store while Shopify enables itFirst major standoff over agentic shopping, with retailers split between blocking and embracing agentsGeekWire ↗
• 21 Sep 2026Muse reportedly read private notifications without permissionPrivacy flaw within two weeks of launch deepens trust concerns over giving Meta email and payment accessDataconomy ↗
• 10 Sep 2026Muse AI agent becomes the No. 2 app in the USA fast climb up the charts that later passed ChatGPT as the top free iOS appTechCrunch ↗
• 8 Sep 2026Meta debuts Muse personal agent with free, $20 and $100 tiersAgent books travel, shops and fills forms in its own app and inside WhatsApp, on Muse Spark 1.3Axios ↗
• 8 Sep 2026Meta launches Muse as it faces a public reckoning on privacyPre-launch tests showed unapproved emails being sent; users must opt out of training on agent dataCNBC ↗